Grid.ID - Mengelola informasi secara baik dan tepat adalah kunci dalam komunikasi.
Komunikasi yang sarat akan informasi yang lebih bermanfaat bagi audiens.
Apalagi jika disampaikan secara tepat, dengan strategi yang benar, maka informasi akan tersampaikan secara efektif.
Baca Juga: Tak Mau Kalah dengan Sandra Dewi, Cathy Sharon Tagih Janji Daniel Mananta Soal Perjodohan
“Di dalam Indonesia Content Marketing Awards 2020, strategi, implementasi dan hasil dari inisiasi content marketing yang dilakukan oleh peserta dari sektor swasta, pemerintahan dan BUMN menjadi landasan penilaian bagi para juri”, ujar Sigit Triwahyu, Head Judge ICMA 2020.
Setelah melalui beragam 4 tahapan penjurian, sebuah aplikasi perbankan digital, Jenius, memperoleh 3 penghargaan di ajang Indonesia Content Marketing Awards (ICMA) 2020 yaitu The Best Content Marketing Implementation dalam industri “Banking”, “The Best use of Brand Website” dan “The Content Marketing Implementation of The Year”.
Keseriusan Jenius dalam mengimplementasikan strategi content marketing nampak dari konten yang diciptakan dan distribusikan melalui halaman website dan akun media sosial miliknya.
Tahun ini ICMA menggelar tiga jenis penghargaan.
Penghargaan untuk “Kategori Owned Media” dengan 12 cabang industri di dalamnya, “Kategori Influencer Marketing” dengan 2 cabang industri di dalamnya “The Best Inhouse Magazine” dengan 3 cabang industri, serta “Special Award” penghargaan bagi usaha brand dan pemerintahan dalam pendayagunaan platform.
Baca Juga: Masih Sering Alami Gangguan Mental, Suami Larang Vanessa Angel Konsumsi Xanax Selengkapnya, inilah daftar pemenang dalam ICMA 2020: THE BEST CONTENT MARKETING IMPLEMENTATION CATEGORY
Banking:
Jenius 1st Winner
DBS Bank 2nd Winner
IDX 3rd Winner
B2B:
SRC 1st Winner
Amtiss 2nd Winner
Government:
Kementerian Keuangan 1st Winner
Genbest - Kemenkominfo 2nd Winner
Automotive:
Pertamina 1st Winner
Total Oil Indonesia 2nd Winner
Auto2000 3rd Winner
Lifestyle Product:
Authenticity 1st Winner
Zact 2nd Winner
Gatsby 3rd Winner
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Industrial Product:
Mowilex 1st Winner
Petrojaya Boral Plasterboard 2nd Winner
Sahabat Petani – Petrokimia Gresik 3rd Winner
Retail:
Brodo 1st Winner
Watsons 2nd Winner
Intex 3rd Winner
Office Equipment/IT/Telecommunication:
Smartfren 1st Winner
Acer Indonesia 2nd Winner
First Media 3rd Winner
Education:
EF 1st Winner
Transportation:
Kereta Commuter Indonesia 1st Winner
Insurance:
BPJS Ketenagakerjaan 1st Winner
Sequis Life 2nd Winner
Food:
Pizza Hut 1st Winner
Fiber Creme 2nd Winner
Pasti Sania 3rd Winner
THE BEST INFLUENCER MARKETING CATEGORY
PRIVATE SECTOR:
SRC 1st Winner
Fiber Creme 2nd Winner
Mowilex 3rd Winner
GOVERNMENT & STATE OWNED ENTERPRISE
BNI 1st Winner
Kementerian Keuangan 2nd Winner
Rumah Belajar – Kementerian Pendidikan dan Kebudayaan 3rd Winner
THE BEST INHOUSE MAGAZINE CATEGORY STATE OWNED ENTERPRISE:
Sahabat Petani – Petrokimia Gresik 1st Winner
PNM – PNM 2nd Winner
Energia – PT. Pertamina (Persero) 3rd Winner
GOVERNMENT:
Edukasi Keuangan – Kementerian Keuangan 1st Winner
Mediakom – Kementerian Kesehatan 2nd Winner
Bicara – Bank Indonesia 3rd Winner
PRIVATE SECTOR
Beauty News – Martha Tilaar 1st Winner
BCA Prioritas – Bank Central Asia 2nd Winner
Apa Kabar – Trakindo 3rd Winner
Special Awards
THE BEST USE OF BRAND WEBSITE IN CONTENT MARKETING IMPLEMENTATION: JENIUS
THE BEST USE OF FACEBOOK IN CONTENT MARKETING IMPLEMENTATION: DBS BANK
THE BEST USE OF INSTAGRAM IN CONTENT MARKETING IMPLEMENTATION: COMMONWEALTH BANK
THE BEST USE OF YOUTUBE IN CONTENT MARKETING IMPLEMENTATION: AUTHENTICITY The Content Marketing Implementation of The Year: JENIUS
Info selengkapnya terkait Indonesia Content Marketing Awards 2020 dapat diakses melalui tautan http://icmf.co.id. (*)